Wednesday, August 21, 2013

Social Media Strategy

Social Media is a great avenue to market your ideas, thoughts, products and even your personality. The advent of social media in the recent years is a disruptive development in the area of brand management and marketing. Several social media platforms like Facebook, Googleplus, Twitter, Quora, LinkedIn, Pinterest, Youtube etc have become popular. We focus on aspects of Brand management- tips from top social media strategist. More and more online communities are embracing the salient features of a social media platform in their websites. Brand management deserves due attention on social media platforms. It matters as to what people think about your product or service on social media. Powerful influencers can have a major impact on your brand. It is a good idea to segment these powerful influencers and target them so that they promote positive aspects of your business and offerings. You can get to know about key influencers from analytic services like Klout.

Platforms like Facebook and Twitter are governed by power laws. Few influencers have a lot of impact on their followers. Targeting such people can help you manage your brand effectively. You wouldn't want to upset these people. You can even target these people so that they share some positive experiences about your offerings. Another way to brand management on a social media is the passive way. In this, a company would just set up its social media pages and start positing relevant sensible content. An effort to attract a good number of followers is also recommended. Rather than hiring an agency to attract a lot of followers, it might be a good idea to target followers based on segmentation. It makes sense to target people who are most likely to utilize your products and services. It is among these people, you would like to build your brand. No matter, how small the follower number is, it is a good idea to be active on social media pages.

Posting appropriate content on social media is a key to effective brand management. It might be a good idea to post some promotional material from time to time. However it is also recommended to post other interesting content surrounding the sector of your product or service. Make sure that your followers and customers are engaged with interest content on your social media pages and blogs. Responding to customer queries on social media is a great way to build a reliable profile on social media. Companies that respond to customer queries are known to have harnessed the potential of social media in a positive way. These positive aspects will build a good reputation and brand. This may also help in attracting customers and followers in a relatively organic way.

Good social media strategy also has other advantages. You can reduce your marketing and advertising expenditure greatly if you are able to target your prospects and customers through social media and other web channels. Taking your offerings viral will have a great advantage to your image and brand. Alternate websites like Reddit may also be a good place to post your content. Effective social media strategy ensures that you stay ahead of the curve and acquire customers in a seamless manner. Social media strategies should also focus on retaining and engaging customers. These aspects if done correctly ensure that your brand and product receives due attention in market.

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