Sunday, August 24, 2014

Synced with Univercell Sync

UniverCell Sync is a new concept store by UniverCell. These sync stores have been established for serving customers in a better way. The difference between a normal store and Sync store is imminent. The ambiance, lighting and the smell of sync store is more chic. You can almost compare a Sync store to Imagine (Apple) stores. The market share of UniverCell is higher than most other retailers. In South India they have close to 40-50% of the mobile retailing business.

The UniverCell Sync has been established to attract tech-savvy customers who are on the lookout for latest gadgets and experiences. India has been quite slow in the process of adopting new technology. It could be due to the purchasing power of the population. However, stores such as Sync, allow customers to experience the goodness of technology and help them buy suitable gadgets. The bloggers who visited were asking about the impact of e-commerce on traditional retailing. The manager responded to bloggers questions promptly. I think her name was Soumya. 

Some staff members also conducted a demo sessions for some of the newer gadgets. The store has also setup a portable epson printer for customers to experience end to end photography. In fact lots of gadgets seemed to be targeted at amateur photographers. I spent about an hour browsing most of what caught my attention. There were some tablet like laptops and there were some laptop like tablets. Just kidding. I am always interested in debates that surround the topic of tablet vs laptops. Some coders dislike tablets. The normal tech savvy non-coders love tablets. Some people have and love both. This is the age of convertibles.

 I never miss an opportunity to visit gadget stores whenever I am in a mall. When my family members are shopping apparel and stuff, I find solace anonymously browing stuff in gadget stores. The placement of products in the store is quite interesting at UniverCell Sync Indiranagar. Most round  tables have 4-6 gadgets. Unlike conventional UniverCell stores, the mobile phones are not dummy sets. Overall, it was a good experience. I had a good time observing the gadgets closely. I believe, UniverCell Sync will allow customers to buy good products and accessories. 

Sunday, August 3, 2014

Fragrances- A matter of memories

Fragrances act as anchors to several memories. The creation of a quality fragrance is not an easy task. It involves connecting with the pschye of individuals. Understanding of customers is very important. The kind of fragrances that have been successful in the marketplace indicate a strong bias towards customer development and discovery.

Indians love fragrances that connect to their traditional pscyhe. Aromas of sandal, eucalyptus are not new to Indian people. Fragrances that are able to combine such traditional aromas with a good blend of synthetic smells will be successful. Complex aromas like that of coffee, cinnamon/clove, fruity smells like apple etc can also be successful. This is an entry to #InspireAFragrance context on Indiblogger. For more details, visit: